Culture is the Foundation of Success.

Culture impacts everything in your business. If your sales are sluggish or internal conflict is high, it’s likely a result of a culture by default, not one by design.

It’s time to find your NorthStar – the clarity of purpose that attracts growth to your company because your people are engaged, and the customer experience is second-to-none.

The Culture Compass™ is our unique and proven approach to helping businesses find clarity of purpose.

As the culture-defining process takes place, business leaders feel a sense of relief as they watch their teams take ownership of their success. The entire company becomes more engaged, productive, energized and excited. The result is an established culture that serves as a guiding and unifying force.

The 4-step process can be completed in as fast as 7 months, with impact being seen every step of the way!

4-Step Process Step 4 Step 3 Step 2 Step 1

STEP 1

Define True North and Align Your People

The foundation of your culture starts with the people at the top. Step 1 is solidifying the values that make your company its best.

Who’s Involved:

Senior Leadership

Duration:

~2 months

Outcome: Values Action Plan

Provides details with timelines, assignments, budget, and accountability to drive implementation over the next year.

Impact:

Common language and purpose to begin to embed culture.

  • Get top results

  • Purpose, vision, goals, core values, unique contributions, and more.
  • Facilitated Leadership Roundtable to build trust and cohesion.
  • 2-part Discovery Session reveals inconsistencies inhibiting vision actualization.

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.”
— David Cummings, SalesForce/Pardot

“The way a business reaches its full potential is by helping its people reach their full potential.”
— Anonymous

STEP 2

Uncover Untapped Potential

Research clearly shows when employees are engaged and internally motivated, their interactions with their team and customers greatly improve.

Through lively and fun workshops, we deep dive with employees how they view their personal and professional life. They leave re-invigorated, armed with how their work aligns with their core values and the company values.

Who’s Involved:

All Employees

Duration:

~2 months

Outcome: Identify Untapped Assets

Identify untapped human assets (skills, talent, abilities). Match employee passions, values, and training with jobs/company needs moving forward.

Impact:

Employee buy-in that improves retention, commitment, and engagement.

  • Personal values clarity
  • Top 5 passions
  • Benchmark ideal state
  • Impact of passions and core values on work output

STEP 3

We’re Better Together

This Listening Tour gains all-employee buy-in. Employees learn how to engage to resolve problems and become invested in successful solutions.

Who’s Involved:

All Employees

Duration:

~2 months

Outcome: Rally Cry

Rally cry and list of possible priorities/solutions/resources.

Impact:

Employees generating ideas, committed to change, and acting as strategic thinking partners.

  • What’s working/not working
  • How can we do things better
  • Where are the problems/challenges
  • How would you fix it
  • What one solution would make the biggest impact

“People don’t care how much you know until they know how much you care.”
— Theodore Roosevelt

“Customers will never love a company until the employees love it first.”
— Simon Sinek, NY Times best-selling author

STEP 4

Culture Playbook

Serving as a guide to ensure success, the leadership team is assisted with “setting the sails” as they shift course and bring to fruition the vision that will move the company ahead.

Who’s Involved:

Leadership Team & Associate Reps from Every Level

Duration:

~4 to 6 months recommended

Outcome: Culture Action Plan

Culture Action Plan. Integrated strategies with accountability at all levels.

Impact:

Challenges prioritized by biggest impact. Culture embedded with every step and emboldened with success.

  • Strategy integration
  • Coaching
  • Consulting
  • Accountability Partner