Culture by design.

Company cultures come about 2 ways: by design or default. Culture by design takes intention and an experienced guide to craft the precise culture that is uniquely yours and delivers what you desire.

Typically, business leaders are too busy in the business and people problems of the day-to-day to articulate and align the broader picture to drive lasting culture change. Our approach is to come alongside you, to listen, and to facilitate in a fun and engaging way that results in culture by design.

Like a captain navigating with a compass, NorthStar Culture has the process, tools and know-how to get you on track fast. You will have a rallying cry, an implementation plan with accountability, and bought-in employees ready to be solvers.

The Culture Quiz

  • Discouraged by lack of employee motivation and commitment.

  • Overwhelmed by recurring demands of people who should know how to handle problems.
  • Frustrated by high turnover and the challenges of hiring the right people.
  • Plagued by unpredictable performance.
  • Dissatisfied with annual sales revenue.

If you can relate to any of the above, your culture needs a kickstart.

Companies with strong company cultures have seen a 4x increase in revenue growth.

Companies with strong cultures are 89% more likely to report high customer satisfaction.

Helping you achieve great things.

We help companies pinpoint their unique culture that inspires passion, propels your vision, and drives success.

Our expertise is in resolving “people issues.” Our proven process quickly turns around underperforming teams yielding bottom line results fast:

  • Improved sales
  • Improved customer retention
  • Improved employee retention
  • Improved productivity
  • Improved employee engagement
  • Improved innovations

Founded on passion for people.

Debbie Leonard is the Founder, Owner and Culture Strategist at NorthStar Culture. Her passion for culture was born in a multimillion- dollar business that she owned and led for nearly three decades. There she learned firsthand that every company has a life force – a unique personality, a unique culture.

With hundreds of Boomers, Gen X and Gen Y employees hired and trained over the years, she honed how to develop highly effective teams that delivered stellar customer service and increased profits. The key was shaping and nurturing a unique culture.

She experienced the positive impact culture had on every aspect of the company’s success: happiness and retention in both customers and employees, booming sales, innovations, teamwork, bottom line performance. This sparked her passion and business that helps other leaders create their unique cultures.

Happy employees are 20% more productive than unhappy employees.

Highly engaged employees have 17% higher productivity.

This increased performance ultimately drives profitability up by 21% on average.