Setting companies on the right course with their unique culture as their guiding force.

People are the heart and soul of business.

When they are unified and passionate, success follows.

In just 6 months, NorthStar Culture™ transforms companies into top-performing environments with top-speed results.

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Debbie Leonard

Founder & Culture Strategist

“My passion is helping business owners and leaders build a solid culture framework that supports multi-generational teams and provides opportunities for everyone to step into their strengths, grow and prosper.”

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Culture is a force multiplier.

NorthStar Culture helps put in place your “Culture Compass™” – the guiding force that results in happier people and higher profits.

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Your most important asset: People

Revenue

Companies with strong cultures have seen a 4x increase in revenue growth⁴
Fortune’s 100 Best Companies see 3x higher avg annual returns than S&P500⁴
Having a culture that attracts top talent can increase revenue by up to 33%¹

Retention

Positive culture reduces turnover 31%¹
Employees who don’t like company culture are 4x more likely to quit¹
56% of employeesrank good workplace culture as more important than salary¹
90% of workers who rate company culture as poor have thought about quitting¹
40% of employees would leave a job if the culture had negative office politics¹
47% of job seekerscite company culture as the driving reason to look for a new job¹
51% of currently employed workers said they are watching for or actively seeking a new job²

Productivity

Employees who view their organization’s culture positively are 3.8x more likely to be engaged at work³
80% of employees would work harder if they received more recognition¹
88% of employees believe a strong culture is key to business success¹
22% of employees feel connected to company culture¹
6 in 10 employees are “quiet quitting,” psychologically disengaging²
How people feel about their relationship with their team and manager has 8x more influence on employee stress ²

Leadership

85% of companies say culture offers a competitive advantage¹
72% of companies say culture helps successful change initiatives happen¹
94% of entrepreneurs say healthy company culture is vital for success¹
Only 28% of executives understand their company’s culture¹

Recruitment

91% of managers say job seekers who align with their company culture are more important than skills and experience¹
88% of job seekers say healthy company culture is vital for success¹
77% of workers consider company culture before they even apply¹
46% of job seekers say company culture is an important factor in their decision-making¹
35% of workers say they would pass on the “perfect job” if the culture was a bad fit¹
15% of job seekers have declined a job offer due to poor company culture¹
46% of job seekers cite company culture as very important when choosing to apply to a company⁵